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      <image:caption>The TFL gave Pee Wee Football players a taste of the big time. Teams all across America joined the TFL -- and the pint-sized players were featured on "TV spots" on NBC's Sunday Night Football and an interactive Facebook site. At the end of the season, 10 winning TFL teams shared $50,000 in prize money.</image:caption>
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    <loc>https://www.johnkritch.com/johnkritch</loc>
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    <lastmod>2020-04-15</lastmod>
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      <image:title>about</image:title>
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      <image:title>about</image:title>
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      <image:title>about - About Kritch</image:title>
      <image:caption>Born in the Bronx and raised in LA, I went on to Santa Monica Junior College to run for the 1968 Olympic hero Tommie Smith. I became a Junior College All-American and headed to USC. When my knee gave out, I switched my passion from athletics to advertising. I graduated from Art Center College of Design and went straight into a job at Disney. After a few years in movie marketing working on films like, Pixar’s Cars, Ratatouille, Wall-e and many others, I went on to Saatchi LA. There I’ve done the highest rated Super Bowl spots for Toyota, helped win the LA Chargers account, and launched Toyota’s first ever global Olympics campaign. I'm not racing around a track anymore, but I'm still competing. The urge to be the best is significantly more durable than the human knee.</image:caption>
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      <image:title>about - Clients</image:title>
      <image:caption>Toyota Global &amp; Domestic Los Angeles Chargers Asics Square Enix Disney Fox Sony Lucas Film</image:caption>
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      <image:title>about - The Talented People I've worked with.</image:title>
      <image:caption>Nick Cade Donnell Johnson Evan Brown Amir Farhang Marc D'Avignon Mark Carolan Erich Funke Gary Rosen Juan Bobillo John Blas Patrick Maravilla Kevin Tenglin Emily Yurko</image:caption>
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    <loc>https://www.johnkritch.com/about-kritch</loc>
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    <lastmod>2020-04-21</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5be0aeba9772ae2c38350dce/t/5e9f21c59480a04441a34fe1/1587487173833/</image:loc>
      <image:title>About Kritch</image:title>
      <image:caption>Born in the Bronx and raised in Los Angeles, I went to Santa Monica College after graduating from high school, where I excelled as an athlete competing in track and field. At SMC, I was fortunate to have Tommy Smith as my coach, a hero from the 1968 Olympics. Tommy taught me not only how to be an elite athlete on the track but how to be a fierce competitor off the track as well. I flourished under his training, became a track and field All-American and was headed to off to USC when I blew out my knee. Needless to say, that brought my college and track aspirations to a screeching halt. Having nothing but time on my hands, I was having lunch with John Blas one day when the subject of the now iconic Michael Jordan “Failure” commercial came up. He told me that to make that commercial was someone’s job. I wanted THAT job. He also told me that to be taken seriously, I needed a degree from an art school. He recommended that I attend the Art Center College of Design in Pasadena, which I was fortunate enough to get into. While attending ACCD, I worked at Buena Vista motion pictures, a subsidiary of The Walt Disney Company. Immediately upon graduation, Saatchi LA offered me a job, which I gladly took, wanting to get out from under my crushing student loans. Nothing against Disney. I love the Mouse, but he’s not known for paying lavish salaries. During my tenure at Saatchi, I've created the highest rated Super Bowl spots for Toyota, helped land the LA Chargers account and launched the first global Olympic campaign for Toyota. While I'm not sprinting around a track these days, I am still fueled by the same competitive energy. So what lesson sticks with me through all this? It’s that the urge to excel is infinitely more robust than the human knee. CLIENTS Toyota · Los Angeles Chargers · Asics · Square Enix · Disney · Fox · Lucasfilm · Sony The Talented People I’ve Worked With John Blas, Juan Bobillo, Evan Brown, Nick Cade, Mark Carolan, Fabio Cost, Marc d’Avignon, Amir Farhang, Erich Funke, Donnell Johnson, Patrick Maravilla, Jason Schragger, Kevin Tenglin, Shannon Wilch, Scott Wilson, Emily Yurko</image:caption>
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      <image:title>About Kritch</image:title>
      <image:caption>Born in the Bronx and raised in Los Angeles, I went to Santa Monica College after graduating from high school, where I excelled as an athlete competing in track and field. At SMC, I was fortunate to have Tommy Smith as my coach, a hero from the 1968 Olympics. Tommy taught me not only how to be an elite athlete on the track but how to be a fierce competitor off the track as well. I flourished under his training, became a track and field All-American and was headed to off to USC when I blew out my knee. Needless to say, that brought my college and track aspirations to a screeching halt. Having nothing but time on my hands, I was having lunch with John Blas one day when the subject of the now iconic Michael Jordan “Failure” commercial came up. He told me that to make that commercial was someone’s job. I wanted THAT job. He also told me that to be taken seriously, I needed a degree from an art school. He recommended that I attend the Art Center College of Design in Pasadena, which I was fortunate enough to get into. While attending ACCD, I worked at Buena Vista motion pictures, a subsidiary of The Walt Disney Company. Immediately upon graduation, Saatchi LA offered me a job, which I gladly took, wanting to get out from under my crushing student loans. Nothing against Disney. I love the Mouse, but he’s not known for paying lavish salaries. During my tenure at Saatchi, I've created the highest rated Super Bowl spots for Toyota, helped land the LA Chargers account and launched the first global Olympic campaign for Toyota. While I'm not sprinting around a track these days, I am still fueled by the same competitive energy. So what lesson sticks with me through all this? It’s that the urge to excel is infinitely more robust than the human knee. CLIENTS Toyota · Los Angeles Chargers · Asics · Square Enix · Disney · Fox · Lucasfilm · Sony The Talented People I’ve Worked With John Blas, Juan Bobillo, Evan Brown, Nick Cade, Mark Carolan, Fabio Cost, Marc d’Avignon, Amir Farhang, Erich Funke, Donnell Johnson, Patrick Maravilla, Jason Schragger, Kevin Tenglin, Shannon Wilch, Scott Wilson, Emily Yurko</image:caption>
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    <lastmod>2020-04-14</lastmod>
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